Trust

While internally aroused motivations, such as a sense of reward, pride, and joy, allow people to be more committed to their work and find happiness in life, trust induces delegation of authority and fosters a more liberal culture that encourages creativity. The philosophy 「Trust」 does not refer to being trustful only in certain circumstances or keeping promises with selective people, but the value of being a trustworthy person under any circumstances for anybody.

Loyalty

Loyalty is our ties with others, which, once forged, are to be cherished and upheld eternally.

Enterprises serve the fundamental purpose of creating profit. Therefore, it may seem unreasonable for a company to pursue loyalty even if it means to suffer a loss. Nevertheless, being loyal reveals its true worth when the business is in crisis. The philosophy 「Loyalty」is to cherish every relationship built and willingly fulfill every duty arising from it—a philosophy to be embodied in our relationship with customers. Once forged, the relationship with our customers need to be treasured as much as we value our own interests. This is what underlies Loyalty, the philosophy.