Vision and slogan created
together by employees
Our vision was established based on the principles of empathy, participation, and consensus through company-wide workshops and employee surveys.
- Vision
-
Our technology advances,
connected with new wave
We will lead a new wave of revolution with differentiated material technologies for future mobility and green energy industries.
- Slogan
-
Be Greener, Be Lighter, Be More
To become greener, lighter, and much greater
Vision Philosophy
Our vision indicates new connections with future industries through our technologies.
Vision
-
- Our technology advances
- Differentiated material technologies for
future mobility and green energy industries
-
- Connected
- Connected with future industries
Connected with partners
Connected with upstream/downstream businesses
-
- New wave
- New growth engine to prepare for the future era
Providing sustainable life for the next generation
Dynamic and flexible thinking
Meaning of the slogan
Our slogan conveys our bold challenge and will for a sustainable future.
-
- Be Greener
- We shape sustainable tomorrow for future generations through eco-friendly materials technology.
-
- Be Lighter
- We provide new value for the future mobility era through lightweight technology.
-
- Be More
- We shape a better tomorrow through next-generation materials technology.
Mid- to long-term strategic
direction for the future
Our slogan conveys our business strategies for the future.
Strategy
-
- Be Greener
- Become global top player in solar materials
-
- Be Lighter
- Become leader in the electric vehicles (EV) market with superior competitiveness on cost and technology
-
- Be More
- Entering new businesses based on differentiated/advanced R&D